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GreenWords Business Communications,
Documentation, and Research |
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Can you realistically answer
"Yes" to all of these questions? ·
Can you efficiently and effectively
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Do you know what your real value proposition is to
potential customers and investors? ·
Can you clearly explain your product, service, or
business idea to a total stranger in less than thirty seconds? If the answers are “Yes”,
you don’t need GreenWords. If not, you're in the right place. I’m
Rob Benjamin. I started GreenWords to provide
high-value business communications, documentation, and research services for ·
Green and sustainable enterprises ·
Social enterprises ·
Economically-targeted investments ·
“Cleantech” investment companies ·
Alternate energy and high-efficiency energy companies |
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In
addition to businesses, I provide services to ·
Environmental and alternative energy advocacy groups ·
State and local environmental and energy planning agencies ·
Research institutions dealing with climate change ·
Human rights and children's advocacy groups Plain Language services I follow
– and advocate – Plain Language principles and practices. For over 20 years, Plain Language has
been improving communications in law, health care, and government. It is
now starting to impact science, engineering, and business. Plain
Language improves the quality, clarity, and overall value of written
information in: ·
Legal documents and contracts ·
Insurance policies ·
Business policies and operational procedures ·
Scientific and technical documents ·
User documentation ·
Public documents Plain
Language results in clear, easily-understood, well-organized materials, keyed
to their intended audience. Plain Language materials have a much higher
probability of success, and a greater business value, than materials
that do not follow these principles. It does
not matter whether Plain Language is applied to books, manuals, or websites.
The results are almost always the same ·
More consistent understanding regardless of the language skills or
education levels of different audiences ·
Better recall of information ·
Reduced training time and cost for new employees ·
Lower error rates in complex processes and functions ·
Higher satisfaction with products and services supported by Plain
Language ·
More persuasive sales, marketing and advocacy information For a great introduction to Plain Language, visit www.plainlanguage.gov. Template-based services Templates
for planning, designing, and creating written materials make it easier to
ensure quality and customer satisfaction with the final results. I follow a project management process that ·
Uses Microsoft Project or Excel project planning templates ·
Quickly and clearly identifies primary and secondary audiences ·
Ensures agreement on the look-and-feel of all materials ·
Efficiently and effectively manages – and reduces the cost
– of changes in direction ·
Gives the client a regular, frequent review of progress ·
Speeds and simplifies resolution of issues as they arise Contact me ·
By telephone at (609) 977-6214 ·
By email at Robert.Benjamin@GreenWords.net
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For technology management and
business-process related services, I have a parallel business at www.hamiltontechmgt.net GreenWords supports Doctors Without Borders |
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Copyright GreenWords 2008 |
