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GreenWords Services |
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Many
writing projects miss their business goals because they do not follow a
disciplined project management methodology. For all but the smallest
engagements, I use a project management methodology tailored for writing
and editing projects. This saves you time and money and guarantees
that what you get is what you want. I follow
this consistent approach for: Proposals Full-scale
proposals are expensive and time-consuming, and most don't succeed in
winning profitable business. (Note the word "profitable".
Not all business is worth winning, and some "successful" proposals
can put you out of business.) It may
not be worth investing in a proposal unless you know that you have
a much better than even chance of success. An Opportunity Risk
Analysis can help you decide whether to invest in a proposal or pass on
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As an experienced Sales Support and Marketing Manager, I
can either help you perform a real Opportunity Risk Analysis or do it
all for you. If the Analysis shows you have a solid chance of winning
profitable business, I can create a proposal strategy keyed to the most
important client buying motivations.
I can write your proposal or help you write it yourself. Incidentally, proposals don't have to weigh as much as boat
anchors to be successful. I specialize
in One-Page Proposals that, in many situations, can give a decision maker all
the information he or she needs in a single, compelling page.
Every
sentence in a sales letter has one objective: to make sure the reader is
interested enough to read the NEXT sentence. I can help you write sales
letters that will grab and hold your reader's attention until you have
made your point. Presentations Presentations
are among the most important components in your business
communications portfolio. If you are on the "short-list"
of competitors for a major contract, or have an opportunity for exposure at a
conference, a presentation can either put you over the top or kill your
chances. I can
help you create interesting and convincing business presentations. As an
experienced presenter at national and regional conferences, I can
even deliver them for you. Product and Service Profiles Trade and
consumer magazines are always looking for short profiles of interesting
new products, and potential customers always want understandable product and
service descriptions. If you don't have product or service profiles (or
those you have need work), I can help. Business Plans and Investor Pitches Potential
investors have VERY short attention spans. This means a
winning business plan or investor pitch needs
to be clear, compelling, and concise. If you need to attract
investors, I can help you create a "3C" investor pitch. My
services differ from most business plan services in 2 important ways: ·
I only write business plans and proposals for ideas I would be willing
to invest in myself. I invest time in understanding what you propose, whether
in makes sense, and whether or not you are the
person – or the team – capable of making it work. If I decide against doing
your business plan, I give you detailed reasons why. And I don’t charge for this analysis and
advice. ·
I share the risk. Instead of
paying for the entire plan yourself, your investors pay for it. Every plan I write includes funding for the
plan itself. You pay only half of the plan fee upfront. This and the
remainder ultimately come from the funds you raise as a result of the plan
and my support in pitching it to prospective investors. Case Studies A
well-written case study can be much more than an "interesting
read." It can be a powerful sales tool and sales training aid
that illustrates how your product or service has solved an actual customer
need. If you have untold success stories, I can turn them into valuable case
studies to add to your business communications portfolio. Promotional Articles Promotional
articles can give you free advertising and public relations exposure at
a fraction of the cost of traditional advertising. I can turn your product or
service into an interesting, readable story that will get in front of
the readers you want to reach. White Papers and Research Studies As an
experienced researcher, I can develop white papers and research studies, or
provide editorial and fact-checking assistance for your own efforts. Training Materials I can
create effective training programs that can be delivered in a classroom
setting or via self-study. Billing I bill on
a time-and-materials basis plus expenses. In special cases, I can
negotiate fixed-price agreements. Pro Bono Services For
community service organizations with manageable, occasional needs, I
provide my services pro bono. Obviously, I cannot do a lot of
this, but if your organization needs writing, editorial or
publicity support, I like to help where I can. I
actively support organizations that are dedicated to: ·
Bone marrow and stem cell programs for leukemia, lymphoma, and
other blood-related diseases ·
Fair Labor and Fair Trade ·
Climate action planning ·
Human Rights ·
Defense of the Bill of Rights Contact me ·
By telephone at (609) 977-6214 ·
By email at Robert.Benjamin@GreenWords.net |
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Copyright GreenWords 2008 |
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Copyright GreenWords 2008